What is SEO? What does it Mean? Why should I care?
Friday, February 29th, 2008SEO stands for Search Engine Optimization. It involves multiple aspects of web site design and marketing of the site. It is a not a magical “get-rich-fast” action you can pay someone to do for you. It is a continuous process by which a site is optimized to reach a high level position in search engines for a given search query. I say continuous process, because although a large portion of the effort might be a one time optimization, to keep your search result position (ranking) high, you will need to put in some effort frequently.
Let’s go back to what SEO means (or doesn’t mean.) For example, let’s say that you have a little Italian restaurant in Chicago and you had someone build you a web site. But the site is not getting any traffic. And when you search for “Italian Restaurant Chicago”, your site is nowhere to be found. You get upset and you do not know why.
Search Engine optimization will allow you to “rank” higher on Yahoo or Google for your “target terms”.
I will have different topics regarding SEO on this site, and I will be writing my content with the small business owner in mind. You are not a geek (like I am), and you do not need to be. My goal is to explain you the topics of SEO in a simple language so that you understand what it is and what it is not, so that you do not get taken advantage of by someone full of - - you know what.