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Here is a cool topic for my fans that are little more “sophisticato” -Yep - a new word I just invented

So here is how it works.  So you have a site with 1000 products.  Your products can be sorted brand, price, size, weight, color, etc.   A bot on the other hand, does not know the meaning of a single word on your site.  To a bot, you have a link on a  page, and links to another page, there is a title, content and other sites that are linking to that page.

So your link to for “Black Shoes” can result in a page that has a black Nike running shoe.   And, your link to for “Nike”  can result in a page that the same black Nike running shoe.  And, your link to for “Running”  can result in a page that has that same black Nike running shoe as well…

To a user, this makes sense, but to a bot, it makes its life harder.  A bot creates relevancy relationships between  pages.  Although it knows what page/ product your site has to offer about black Nike running shoe, it can not tell what page should be its (lets call it) “parent”.

Parent page is important, because it carries over the relevancy relationship.   You need pick what the natural parent for those shoes should be.  In this scenario, I say “Running Shoes”, but there is a method to this decision.

Go to the google  Keyword popularity tool.   https://adwords.google.com/select/KeywordToolExternal

See what word has a higher search volume, and if it makes sense, make that the parent:  The other links like the Nike, Black, etc, although they are visible to the user, make them invisible to the bot.  (leave the technical side of “how to do this” to your developer..)

The other way to think about this is the root of a tree.  Your home page is the trunk, and all the other pages are a section of the root.  No root (that I know of) connects to another root.  They can extend and split, but not combine.  Same theory.

Tags: block google bot, blocking content, page relevancy

This entry was posted on Wednesday, May 21st, 2008 at 6:07 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.