seoforsmallbiz.com

Oh dear small business owners who love to Google SEO topics and email me questions… I applaud your efforts….

I received and email asking me about page rank, and I will make it short and simple… Page rank is an indicator from Google on how authoritative they believe a given page is. That is it.

It doesn’t guarantee you higher ranks on search engine results (although it definitely doe not hurt!) You can see your page rank by downloading the googletool bar and going to each page on your site. You will see that no page will have a rnak higher than the home page, and that is because of the distribution of your link juice over to your subsequent pages. So PR is not for a site but it is for a page. You should know your PR - but do not need to loose sleep over it. Concentrate in getting relevant links to your pages, and make sure your pages have fresh, unique, relevant content, and you will be just fine…

I am off to serving in the military, and this months topic is as important as SEO.  It is about what to do while you are out on vacation.  Being on the other side of the earth, you have no guarantees about what type of availability you will have for the internet, so set up a game plan!

If you are a one man shop, set an appropriate auto responder.  Also, if you are using outlook, have your outlook email all incoming mail to your gmail so that you can see what is going on..

If you have office help, then have one person (and a back up for them) email you only *urgent* issues.  My definition of an urgent issue is a matter that can not wait till I return.

This weeks message is short, and that is because  I do not have much time for internet where I am, and before you put yourself in the same situation, I wanted to give you some tips..

Cheers,

And God Bless the armed forces!

SEO stands for Search Engine Optimization. It involves multiple aspects of web site design and marketing of the site. It is a not a magical “get-rich-fast” action you can pay someone to do for you. It is a continuous process by which a site is optimized to reach a high level position in search engines for a given search query. I say continuous process, because although a large portion of the effort might be a one time optimization, to keep your search result position (ranking) high, you will need to put in some effort frequently.

Let’s go back to what SEO means (or doesn’t mean.) For example, let’s say that you have a little Italian restaurant in Chicago and you had someone build you a web site. But the site is not getting any traffic. And when you search for “Italian Restaurant Chicago”, your site is nowhere to be found. You get upset and you do not know why.

Search Engine optimization will allow you to “rank” higher on Yahoo or Google for your “target terms”.

I will have different topics regarding SEO on this site, and I will be writing my content with the small business owner in mind. You are not a geek (like I am), and you do not need to be. My goal is to explain you the topics of SEO in a simple language so that you understand what it is and what it is not, so that you do not get taken advantage of by someone full of - - you know what.